Early this spring we gave a select group of editors and fashion bloggers a sneak peak at the Fall ‘11 line and we were thrilled to see how enthusiastic they were about the bold new designs.

To summarize our values: we care about improving the lives of people and communities making and wearing our products, which means working with business partners that share our values of ethical and fair treatment of people and being efficient with respect

We’d like to thank everyone who shared their stories and whose contributions made this such an inspirational movement.

The collection combines the refined and rugged style inherent to SOREL with precise curation from Concepts. The result is a refreshing and sophisticated collection of boots as at home in a winter storm as they are in more sartorial settings – perfect for

For Fall/Winter 2011 we created a new campaign titled, “Fearless”. Fearless reflects the spirit of a brand that has evolved from its roots in the outdoors to conquer the latest tastes in contemporary fashion.

Tell us who’s fearless in your life and you and your fearless friend could score a pair of SORELs.